In this project, the client presented a challenge: make rolling school backpacks appealing to teenagers. Outdoor Revolution had successfully introduced rolling school bags to the elementary school segment years ago, but now they aimed to carve out a new niche in the high school market.

Our concept focused on establishing a connection between rolling bags and other rolling objects—like bikes and skateboards—that are already seen as cool. By showcasing these items together, we implied that rolling isn’t just practical; it’s a statement of style and attitude.